Integrated Marketing

Our Company

Caring for the world, one person at a time... inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.

Our Family of Companies comprises:
  • The world’s sixth-largest consumer health company
  • The world’s largest and most diverse medical devices and diagnostics company
  • The world’s fifth-largest biologics company
  • And the world’s eighth-largest pharmaceuticals company
We have more than 250 operating companies in 60 countries employing approximately 129,000 people. Our worldwide headquarters is in New Brunswick, New Jersey, USA.


Assignment 2:

This is Johnson & Johnson's most recent 10k and List of Subsidiaries

Assignment 3:

Johnson & Johnson carries a number of products that cater to a variety of groups. The company offers products for the healthcare industry, families, mothers and people who may have sensitive skin. Among their products are first aid supplies, feminine toiletries, shampoos and lotions that are not harmful to infants. When one thinks of Johnson & Johnson it is not uncommon that the first thing that comes to mind is baby soft skin. This is because on commercials or in other forms of advertising, there is usually a mother and her baby. The ad typically shows how soft and gentle the product is on the baby’s skin.

Johnson & Johnson markets to a variety of age groups as their products can be used by people of all ages. The way Johnson & Johnson markets allows the audience to trust the company, but more importantly, the product. There is a reassurance provided when a viewer sees an ad from Johnson & Johnson promoting a product.
YouTube Channel:

Assignment 4:

Although the print industry is slowly diminishing, newspapers and magazines are leaving their mark in the digital world. For my business, I want to start my own online magazine that caters to the younger generation. More specifically, the 13-25 age group. The magazine would be called Up! and is for African American males and females. Up! represents progress, forward thinking, forward motion and encouragement. The magazine would discuss issues pertaining to youth such as, world news, fashion and tips that wouldn’t or couldn’t be found in any other magazine.

What would set Up! apart from other publications is that it will talk about issues that youth should know about rather than exposing them to gossip and other topics that are not relevant or necessary to their progression in life. I think this specific demographic of youth would benefit most from this publication because they’re the ones who need the most help. There are so many outlets that already provide gossip and trends that don’t contribute positivity.  

The first issue of the magazine would include local and world news, inspiring stories from youth around the world as well as fashion tips to help youth excel. I would market to this demographic through what they know best, which is social media. This would give them the opportunity to become engaged in what’s going on in the world in ways they can understand and apply it to their lives.  
Assignment 5:

Company Registration Sample
Fictional Company Name: UP! Magazine
Owner: Angie Meus
Type of Business: Online Magazine
Managing Agent: Marie
Mission Statement/Purpose: To UPlift Encourage &Inspire
EIN Number: 000-000-000
Address: Washington, DC
Phone: 555-555-5555
Company Budget Sample
Annual Budget: $200,000
Office Supplies



qr code generator

No comments:

Post a Comment